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Agenda marketing & innovation forum europe 2015

Freuen sie sich auf beeindruckende Keynotes einzigartiger Persönlichkeiten am marketing & innovation forum europe 2015 – 04. & 05. Februar 2015, Frankfurt am Main.

#mif15 TAG 1 – MITTWOCH 4. FEBRUAR 2015

 

08.30 – 12.30 – #mif15 Pre-Event: VIVALDI DIGITAL DARWINISM SUMMIT

08:45 INTRODUCTION: Dr. Markus Zinnbauer, Partner, Vivaldi Partners Group;
09:00 INDUSTRY: CONSUMER ELECTRONICS: Connected Devices, Competitive Advantage and the Future of Commerce – Liat Ben-Zur, SVP Digital Technology, Philips
09:30 INDUSTRY: AUTOMOTIVE – Leading Change Through Branding and New Business Models in the Digital Ecosystem Dr. Steven Althaus, SVP Brand Management, Marketing Service BMW Group
10:00 BREAK
10:30 INDUSTRY: FINANCIAL SERVICES – How to Win by Disrupting Your Own Industry – Dr. Claudia Lang, Managing Director, Community Life and Dirk Rieken, Director Growth & Strategy, Swiss Re
11:00 PANEL DISCUSSION Who Wins in the Age of Digital Darwinism: First Movers or Followers? Marcus Spickermann, CFO, Daimler Mobility Services, Dr. Rob Walker, VP Decision Management, PEGASYSTEMS, Prof. Dr.-Ing Dieter Wegener, VP Coordinator Industry 4.0, Digital Factory Division SIEMENS Chair: Roland Bernhard, Senior Partner, Vivaldi Partners Group
11:45 INDUSTRY: INTERNET, TECHNOLOGY & MEDIA A New Marketing Paradigm: Data Driven Storytelling, Paul Coffey, Director Business Development Europe, Google;
12:15 – The Real Disruptors? Your Customer: Dr. Erich Joachimsthaler, CEO & Founder, Vivaldi Partners Group


13.00 – 13.30 – Welcome Coffee / Registration

13.30 – 14.00 – OPENING KEYNOTE: marketing & innovation forum europe 2015 

14.00 – 15.00 – RASMUS ANKERSEN – How to create hunger in paradise

15.00 – 16.00 – ELLEN GUSTAFSON – Making change come true

16.00 – 16.30 – Coffee Break

16.30 – 17.15 – CMO/CIO ROUNDTABLE

17.15 – 18.15 – ITAY TALGAM – Creativity as interpretation: the leadership of great conductors

18.30 – 22.00 – Abendveranstaltung inkl. Verleihung des BRAND-Awards an Prof. Heribert Meffert


#mif15 TAG 2 – DONNERSTAG, 5. FEBRUAR 2015

08.30 – 10.15 – UNTERNEHMERFRÜHSTÜCK WIRTSCHAFTSRAT DEUTSCHLAND:
Wundervolle digitale Welt oder gefangen im Daten-Knast:  Welches Maß an Online-Regulierung ist notwendig, sinnvoll und angemessen?

Martin Hellweg, Bestseller-Autor „Safe Surfer“, Unternehmer und Virtual Bodyguard:
Prof. Klemens Skibicki Professor für Marketing und Marktforschung an der Cologne Business School und Mitglied des Botschafter-Kreises für den Bereich “Unternehmen” rund um den Beauftragten für die Digitale Wirtschaft
Fabien Nestmann Geschäftsführer/Sprecher, Uber Technologies Deutschland

10.15 – 10.45 – Coffee Break

10.45 – 11.45 – SARAH MILLER CALDICOTT – Innovate like Edison

11.45 – 12.30 – DIETMAR DAHMEN – Permanent revolution

12.30 – 13.45 – Lunch Break

13.45 – 14.45 – SUCCESS-CASES: Effie-Award Winner

13:45 – 14:15 – “Der Hornbach Hammer” – Hornbach / Tim Holtkötter, Heimat Werbeagentur
14:45 – 15:15 – “Trink `ne Coke mit …” – Coca-Cola / Peter Post, Scholz & Volkmer

14.45 – 16.00 – PETER SIMS- How breakthrough success emerges from small bets

16.00 – 16.30 – Coffee Break

16.30 – 17.30 – DANIEL CORSTEN – How to convert shoppers everywhere